Editor’s note: We here at Belt have been big fans of the photography and videos of Cleveland SGS for a while. The group’s collective eye for the visual richness of our city never disappoints, and often surprises. We’re delighted to kick off a partnership with Cleveland SGS today with this great set of images.
By Cleveland SGS
For this month, we decided to focus on neon signage. We decided to focus on neon for a few reasons…
1. Most of Cleveland SGS’s followers have come to recognize us as admirers and documenters of painted signage. Although this is generally true, we also have a keen and committed interest in neon signage as well, as it is a “dying” art form similar to that of painted signage.
2. Cleveland is not really known for having a vast amount of interesting, or otherwise impressive custom, neon signage. We disagree. Although neon signage can’t be found on every street corner in the city of Cleveland (like you would find in cities like NYC, Chicago, etc.), we have found that Cleveland actually has quite a bit of great neon (if you look hard for it).
3. Neon just looks cool. We love the glow, the colors, and how a logo must be interpreted to fit within the limitations of the format. The judgement, interpretation, and adjustments that a neon expert needs to make are impressive and often turn commercial signage into art.
Do you like what we do here at Belt? Consider becoming a member, so we can keep it coming. Our supporters get discounts on our books and merch, and access to exclusive deals with our partners. We are a locally-owned small business, and rely on the support of people like you. Thanks for reading!